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Alexander Novelliere, founder of Everlasting Organics

Our Story

Built on trust, rooted in nature.

Everlasting Organics was founded in 2019 by Alexander Novelliere — a federal budget analyst from Arlington, VA who couldn't find skincare and oral care products he could actually trust.

Alexander Novelliere

Founder & Formulator

Arlington, VA

I started Everlasting Organics in 2019 after years of searching for skincare and oral care products I could actually trust. As a federal budget analyst by day, I understand the value of transparency — and I couldn't find it in most wellness brands.

Most products I tried were filled with ingredients I couldn't pronounce, claims I couldn't verify, and packaging designed to distract from what was actually inside. I wanted something different — something honest.

Every product we offer is something I would use myself. Clean ingredients, honest labels, and routines that actually work. That's the promise behind everything we make at Everlasting Organics.

What we stand for

Transparency first

Every ingredient is listed clearly. No proprietary blends, no hidden fillers.

Certified organic

We source certified organic botanicals wherever possible and always disclose when we can't.

Cruelty-free always

No animal testing. Ever. Our formulas are developed and tested ethically.

Made in the USA

Formulated and produced in the United States with domestic and responsibly sourced ingredients.

Ready to explore the collection?

Our products are launching soon.