Our Standards
We hold ourselves to a higher standard.
Every ingredient is chosen deliberately. Every formula is something we would use ourselves.
What we never use
Our never list.
No synthetic fragrance
Synthetic fragrance is one of the most common skin irritants. We use only natural essential oils.
No parabens
Parabens are hormone-disrupting preservatives. We use natural alternatives like vitamin E and rosemary extract.
No artificial dyes
Color additives serve no purpose in skincare. Our products are naturally tinted by their ingredients.
No sulfates
Sulfates strip the skin's natural oils. We use gentle, plant-derived cleansing agents.
No PEGs
Polyethylene glycols can be contaminated with carcinogens. We avoid them entirely.
No mineral oil
Mineral oil clogs pores and prevents skin from breathing. We use plant-based oils instead.
Our commitments
What we stand behind.
These aren't just marketing claims. They're the standards we hold every formula to before it leaves our lab.
- Certified organic botanicals wherever possible
- Cruelty-free — no animal testing, ever
- Formulated and produced in the USA
- Full ingredient transparency on every label
- No proprietary blends or hidden fillers
